Spain TV ad market to grow 3.5%
January 24, 2014
From David Del Valle in Madrid
Spain’s TV ad market is beginning to recover from the deep crisis with an estimated growth of 3.5 per cent this year after having lost 50 per cent of its total revenues since 2007.
The latest report from i2p saw symptoms of recovery in the last quarter of 2013 when TV ad revenues grew by 4 per cent to €448.9 million. As a whole, in 2013 TV ad spend fell by 7.5 per cent to €1.662.4 billion.
TV ad represents 45.2 per cent of the total advertising market which amounted to €3.570.5 billion. In 2013, down 10.1 per cent year-on-year and similar to that in 1995. According to the firm Arce Media, overall
the advertising market (including all means) has lost €3.785.7 billion since the outbreak of the crisis.