Civolution, a provider of technology and solutions for identifying, managing and monetising content, and De Agostini Editore, an Italian multinational specialist in creating content, products and services, have confirmed launch of Super!, a 2nd screen app targeting the Italian youth market.
“We are the first in Italy to deploy a 2nd screen app with a teenage audience in mind. Given the Italian youth market’s love of smartphones and tablets, we are looking forward to high level of engagements,” said Pierfrancesco Gherardi, Managing Director, De Agostini Digital. “We strongly believe in delivering original and innovative experiences to our end users. I believe that enabling viewers to interact with the programmes will be critical to TV future successes. The Super! app further evidences our capacity to adapt to the changing media landscape and to develop new strategies to delight our audiences.”
The immersive app, deployed by the group’s DTT channel Super!, enables teenagers to use an avatar to interact with their favourite programmes. To incentivise its audience to participate, Super! will reward the top five weekly users with prizes and gifts. The smartphone and tablet app was developed by Vetrya and relies on its Tivin platform which integrates Civolution’s Automatic Content Recognition (ACR) technology SyncNow to synchronise the experience between the two screens. Upon registration, the young viewer is requested to create an avatar that will be used to interact with the programmes including access to original content, taking part in quizzes and collecting stars to receive gifts such as speakers, headphones, handsets and more.