Conviva, an expert in video analytics, delivery optimisation and big data processing, and NexStreaming, a specialist in mobile player SDKs, have formed a partnership that will help content owners and publishers easily deliver the best digital media viewing experience on Android-powered mobile devices and televisions.
The partnership pre-integrates Insights, Conviva’s powerful analytics platform, into NexStreaming’s NexPlayer SDK for Android. By making Conviva’s granular data and analytics technology native to the NexStreaming player, online video publishers wanting to deliver high-quality content to Android devices can accelerate the integration process. This pre-integration streamlines deployment to devices running the most widely utilised operating system for mobile.
“With Conviva and NexStreaming joining together, content publishers will be able to easily learn exactly how their valuable content is performing across Android devices,” said Diego Dugatkin, vice president of new products and partnerships at Conviva. “Conviva knows that viewers expect a high-quality experience every time they click play, and the key to delivering on that expectation is the Intelligent Control Platform that only Conviva provides.”