Argentina: Pay-TV market sees significant growth
April 8, 2014
LAMAC, the entity that represents 49 pay-TV channels, has published a report showing significant growth in Argentina’s pay-TV market during the past year, and for the penetration percentage in households that have access to pay-TV throughout the country, ratifying its strength as a national medium.
The numbers released by LAMAC signal to Pay TV’s sustained and steady growth in all of Argentina, while maintaining the historical geographic disparities. This highlights the medium’s high penetration central and southern provinces while they lag in the northern provinces.
Finally, the report also casts light into the geographic differences of the pay-TV service through Cable and the service via Satellite or DTH.
Highlights of the report include:
• Pay-TV’s penetration is 80 per cent, considering all of the country’s provinces with specific population figures.
• The highest pay-TV penetration numbers belong to the southern provinces, higher than 90 per cent in all of them: La Pampa, Neuquén, Rio Negro, Chubut, Santa Cruz and Tierra del Fuego.
• The Autonomous City of Buenos Aires and Gran Buenos Aires are highlighted as well due to their very high pay-TV penetration, close to 90 per cent.
• Provinces densely populated also register a high pay-TV penetration, and are aligned with national averages: Mendoza, Córdoba, Santa Fe and Buenos Aires are placed in that order, from greater to lesser.
• The country’s northeast is the most staggered in terms of pay-TV development. Santiago del Estero, is highlighted as the medium only reaches a penetration of 50 per cent. Some of the other provinces with limitations are Misiones, Formosa, Chaco and Tucumán.
• Homes in the Autonomous City of Buenos Aires Access pay-TV services mainly through cable services. However, satellite services (or DTH) are very developed in some other provinces: Catamarca, Chubut, La Rioja, Mendoza, Neuquén, Rio Negro, San Juan and San Luis.