Ericsson is launching its Next Generation Playout solution at NAB. With Next Generation Playout, Ericsson is leveraging its global scale and services leadership to offer broadcasters managed or hosted playout services that can be delivered from a number of locations worldwide.
Next Generation Playout gives Ericsson broadcast services customers access to major data centres across the world, with signal distribution through hundreds of co-located carriers, distributors and connectivity providers. This connectivity network, coupled with a software-defined workflow, helps broadcasters to overcome the geographic dependencies that have previously limited playout.
In addition, Next Generation Playout enables faster time to market and a whole new set of OTT and VoD distribution possibilities, as well as benefits such as increased flexibility, improved service delivery and reduced upfront and operating costs. Broadcasters that opt for managed Next Generation Playout will be able to reduce their operational expenditure by consolidating their operations and focusing on creating more effective workflows and processes.
Thorsten Sauer, Head of Broadcast Services at Ericsson, says: “Next Generation Playout gives broadcasters full access to the economies of scale and technical skills that a global company like Ericsson has to offer. With our global presence and connectivity expertise, we are well equipped to deliver high-quality Next Generation Playout services.”