Advanced Television

Primetime VoD viewing up 24%

April 8, 2014

Video on DemandRentrak, a specialist in measuring movies and TV everywhere, has released its latest State of VoD Report. The report, which includes five years of VoD analysis from Rentrak’s OnDemand measurement service, shows that the total time spent viewing of free-on-demand TV content in the Broadcast Primetime category increased 24 per cent compared to the previous year. The report also states

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Categories: Articles, Consumer Behaviour, Research, VOD