Advanced Television

Rightster launches Engage for targeted ads

May 12, 2014

Rightster, a global video distribution and monetisation company, has announced the launch of Engage. The new service provides rights owners and brands with the ability to leverage premium digital video content to target audiences online at a scale that had traditionally only been associated with television, enabling Rightster to meet clients’ ultimate goal of guaranteed views and optimal RoI.

Unlike other similar paid offerings in the market, Engage from Rightster provides a holistic service for video management across customers’ owned and operated sites, as well as their YouTube channels, and editorially “earned” distribution.

During the April 2014 pilot phase at Mercedes-Benz Fashion Week Australia, the service drove over a million online viewers, with 450,000+ watching the live stream across 140 countries. Rightster’s unique approach to guaranteeing audiences increased viewers 20 fold on the previous season, while maintaining engagement at an average 12-minute watch time. Rightster is now extending the service to content owners and brands, enabling them to forecast audience size and engagement and therefore optimise campaign efficiency and effectiveness.

“The scope and targeted reach of our content is key to the commercial success of our participating designer brands. With Rightster, we can be reassured that our curated, quality content is distributed around the globe in real time,” says Jarrad Clark, VP and Global Creative Director, IMG Fashion Events and Properties.

Categories: Advertising, Articles, Targetted