ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that captures the growth, usage, and adoption of this medium. This latest report is part of a series that has tracked the growth of addressable TV advertising over the last […]
Paramount Global is facing a class action suit alleging it violated user privacy by tracking and sharing subscribers’ viewing history with Meta and TikTok for targeted advertising purposes. Filed in California federal court, the claim seeks at least $5 million in damages. The lawsuit claims that Paramount broke the Video Privacy Protection Act (VPPA), a […]
Kargo, a specialist in creating breakthrough omnichannel ad solutions for the world’s top brands, is partnering with Samba TV, a provider of TV technology for audience data and omniscreen measurement. The partnership will enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision. This collaboration […]
The Connected TV (CTV) video streaming industry in the US operates a massive data-driven surveillance apparatus that has transformed the television set into a sophisticated monitoring, tracking and targeting device, according to a new report from lobbying group the Center for Digital Democracy (CDD). How TV Watches Us: Commercial Surveillance in the Streaming Era documents how CTV […]
Experian has announced that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate targeted and […]
Statara Solutions, a data analytics and customer intelligence solutions provider, has announced a partnership with Proximic by Comscore. This collaboration will integrate Proximic’s viewership-based contextual targeting data into Statara’s Media Platform, significantly enhancing planning and buying capabilities for connected TV (CTV) and cross-platform campaigns. “We are thrilled to partner with Proximic by Comscore to bring […]
An investigation by the UK’s Competition and Markets Authority (CMA) has provisionally found that Google is using anti-competitive practices in open-display ad tech, which it believes could be harming thousands of UK publishers and advertisers. As set out in a statement of objections issued to Google, the CMA has provisionally found that, when placing digital […]
Quantcast, a programmatic advertising platform, is entering a new strategic partnership with smartclip, RTL Group’s adtech development unit and a leading provider of adtech solutions across Europe. Marketers working with Quantcast will have access to premium programmatic video supply across all screens and devices, including over-the-top (OTT) and connected television (CTV). This collaboration aims to […]
Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve targeted ads to specific households or users based on deterministic identifiers, amid signal loss and evolving viewership habits. Advertisers today can at times face difficulties reaching […]