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First Addressable TV ads in Spain

Spain’s TV group Atresmedia has launched the first Addressable TV format on FTA in the country, with targeted and personalised advertising. Branded Digital Skin, the new hybrid ad format uses…

Channel 4 launches Dynamic TV

Channel 4 launches Dynamic TV

Channel 4 has launched Dynamic TV – a new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices like smart TVs…

WarnerMedia launches Content Innovation Lab

WarnerMedia has revealed plans to launch the WarnerMedia Innovation Lab, a future-forward incubator that will combine emerging technologies with content from across its operating units to create new and innovative…

RTL buys Yospace for €33m

RTL Group has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close February 1st. RTL says the move will give…

Survey: Content-driven marketing measuring wrong KPI

A survey from the World Media Group (a strategic alliance of global media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for…

Beeswax SaaS for programmatic TV ads

Beeswax SaaS for programmatic TV ads

Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences…

Discovery, SpotX boost for TVE monetisation

Discovery, SpotX boost for TVE monetisation

Video advertising and monetisation platform SpotX is teaming up with broadcaster Discovery to power programmatic monetisation for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in…

Report: Addressable TV ‘next stage of evolution’

Report: Addressable TV ‘next stage of evolution’

Time spent viewing linear TV around the world may be declining but its reach remains unparalleled, while the spread of smart and connected TVs is set to open up new…

LuminousX transforms publishers into content platforms

AI-driven video content data specialist AnyClip has launched LuminousX, which it claims is the first end-to-end contextual video content, engagement, and monetisation solution. LuminousX enables publishers to face the large…

Report: Personal and targeted comms driving ad growth

Report: Personal and targeted comms driving ad growth

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to RoI firm Zenith’s Advertising Expenditure Forecasts. With advertisers…

Nielsen expands Dynamic Ad Insertion pilot

Nielsen is expanding its US Dynamic Ad Insertion (DAI) pilot, adding a leading Smart TV platform and national cable network. Global semiconductor company MediaTek, currently powering more than 50 per…

Zenith: 65% of digital ads to be programmatic

Zenith: 65% of digital ads to be programmatic

Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion (€73.64bn)…

Connected TV botnet attack identified

Connected TV botnet attack identified

Digital media measurement software and analytics specialist DoubleVerify (DV) has identified a new bot network specifically targeting Connected TV (CTV) devices. DV uncovered the botnet after the company saw a…

Tremor Video DSP expands TV retargeting with Alphonso

Tremor Video DSP, the programmatic video platform, has announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the TV data company with the industry’s largest…

Com Hem delivers personalised ads with Edgeware

Edgeware has revealed that Com Hem, Sweden’s largest cable TV operator, has selected its Ad Enabler origin software. The solution will be used to prepare the TV/video content for Internet…

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