Tremor, Cuebiq partner for geo-behavioural ad targeting
Tremor Video DSP, a programmatic video platform, and Cuebiq, a location intelligence and measurement company, have announced a partnership to deliver a geo-behavioural targeting solution on OTT devices. As part…
CBS and Nielsen DAI collaboration
CBS and Nielsen are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television in the US, helping to actualise and progress addressable…
eMarketer: “Broadcast TV targeting remains minimal”
In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. But advanced targeting inventory likely “accounts for 3 per cent or…
Report: Time with online media to surpass linear TV
According to the State of Digital report from GroupM, the media investment group of WPP, offering intelligence on consumer media consumption and advertising investment trends worldwide, time spent with online…
NBCU, Fox, Turner, Viacom align for advanced ads
Underscoring the continued need to give advertisers a more scalable solution for marrying the reach and scale of premium video with advanced advertising capabilities, NBCUniversal, Fox, Turner and Viacom have…
SpotX, XITE ad partnership
SpotX, the video advertising and monetisation platform, has announced a strategic partnership with Dutch music television network XITE, a provider of personalised music television services. The collaboration with SpotX enables…
Connekt, Verance ATSC 3.0 ad solution
AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the…
Liberty Global invests $7.5m in Samba TV
In a move aimed at helping next-generation TV data company Samba TV to develop new TV audience products utilising viewing data and fuel further international expansion, Liberty Global, the world’s…
Nielsen powers audience-based buying marketplace
Audience measurement specialist Nielsen has confirmed the commercial availability of its Enterprise Audience API designed to empower media clients and their solution providers to accelerate their TV audience targeting initiatives.…
Cable MSOs team for advanced ads
US cable MSOs Charter Communications, Comcast Corporation and Cox Communications, owners of multiscreen media sales company NCC Media, are creating a new division within NCC to design, deploy and sell…