Advanced Television

Targetted

ThinkAnalytics FY revenue up 30%

ThinkAnalytics, a provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, reports that it grew “aggressively” in 2022 with revenue growth of 30 per cent year on year. New customer signings worldwide include Bell Canada, BritBox, Crunchyroll, Telus, Sony Pictures, Magyar Telekom, and MBC Group. 2022 highlights include: New live deployments worldwide, […]

February 1, 2023

TV majors partner for ad measurement ‘currency’

Advanced advertising company OpenAP, along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros Discovery and the VAB have formed a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 […]

January 10, 2023

Nielsen confirms ONE Ads market availability

Audience measurement, data and analytics specialist Nielsen has confirmed that Nielsen ONE Ads will be available market wide on January 11th. Nielsen ONE Ads is the latest innovation in measurement, providing what the company says is a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the US. Nielsen […]

January 5, 2023

Report: 2022’s TV ad rankings

TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]

January 5, 2023

Videoamp, WBD audience measurement deal

Advertising measurement, planning and optimisation platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a test-and-learn for alternative measures of video ad performance, Warner Bros Discovery will use VideoAmp’s […]

January 4, 2023

Blockboard, FreeWheel premium video access partnership

Ad tech company Blockboard is partnering with Comcast-owned television advertising technology platform FreeWheel. As a result of this collaboration, FreeWheel’s premium CTV inventory will now be available to all of Blockboard’s advertising clients. “The rise and interest in CTV and all the great content that is available on this platform also comes with an additional […]

January 4, 2023

Ampersand automates addressable TV functionality

Advertising sales company Ampersand is introducing an automated addressable TV functionality to streamline workflow between buyers and sellers within its footprint. Fuelled by aggregated data, and with a commitment to protecting personal information, this enhancement automates the planning of addressable campaigns across Ampersand’s supply partners, including Charter Communications, Comcast, Cox, Altice and Verizon, which represent […]

January 4, 2023

DoubleVerify earns MRC accreditation

Digital media measurement, data and analytics software platform DoubleVerify (DV) has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, DV’s attention-based analytics and performance solution. “Earning MRC accreditation for DV Authentic Attention, in an environment where ad dollars are increasingly scrutinised for accountability, advances our commitment to develop independent media quality […]

January 4, 2023

Report: Streaming industry primed for innovation

Findings from the sixth annual Video Developer Report from streaming infrastructure provider Bitmovin reveal that controlling costs is seen as the biggest challenge with video technology, despite pursuing AV1, multi-platform support and FAST. Controlling costs was cited by 33 per cent of respondents. This is closely followed by delivering live low latency (30 per cent), […]

December 13, 2022

Survey: Ad budgets to remain steady in 2023

According to a survey by brand suitability and content insights specialist Pixability, 75 per cent of agencies of all sizes predict that advertiser spending will stay steady in 2023, with a little over 20 per cent saying they expect cutbacks. Most of these cutbacks are predicted by smaller, independent agencies, meaning that smaller brand advertisers […]

December 12, 2022