Research: Soaring online viewing drives ad opportunities
Findings from digital media measurement, data and analytics software platform DoubleVerify reveal that a shift to contextually-relevant advertising can unlock the opportunity presented by skyrocketing content consumption online The company’s…
Study: Brand experience boost for advertisers
Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use…
DISH, Verizon addressable ad partnership
Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household…
Custom contextual targeting beta launch from DoubleVerify
Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns…
Now AT&T puts Xandr on sale
Ad company Xandr is the the next candidate for reducing AT&T’s $150 billion+ debt, according to Reuters. Xandr came out of AT&T’s $1.6 billion acquisition of ad tech firm AppNexus…
Research: CTV beats linear at driving consumer behaviour
Findings from video advertising platform Unruly suggest that Connected TV (CTV) advertising performs better than linear TV across key indicators. The company’s research investigates consumer attitudes…
ITV, InfoSum data partnership
UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available…
Report: Fraudsters flock to Connected TV
Digital media measurement, data and analytics software platform DoubleVerify (DV) has released its 2020 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality…
Research: CTV advertising essential to reach persuadable voters
A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns…
Synamedia launches Iris addressable ad solution
Synamedia, the independent video software provider, has unveiledd Iris, a new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid…
Ad industry’s addressable media initiative
Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect…
Ad industry standards bodies merge
The digital advertising industry’s two leading anti-fraud and brand safety organisations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), are to merge. Mike Zaneis will…
Amagi delivery boost for The Roku Channel
Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, has announced that it now delivers 30+ live and linear channels to The Roku Channel, the home…
Forecast: Global adspend to drop 9.1%
Global advertising expenditure will shrink 9.1 per cent in 2020, according to Zenith’s Advertising Expenditure Forecasts. To compare, adspend shrank by 9.5 per cent during the 2009 recession. Advertisers pulled…
Survey: UK media buyers predict ad spend bounce-back
Research from FreeWheel, a Comcast Company, finds media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct…
Sky, TVSquared attribution tool
Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.…