BARB enhances BVoD planner
UK television audience measurement specialist BARB has launched upgrades to its BVoD planner to improve functionality and user experience. These improvements are the first in a series of changes planned…
Research: 70% of Brits prefer streaming to broadcast
Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent). The study, CTV:…
Nielsen, Roku ad alliance
Nielsen and Roku have announced a strategic alliance that that they say will help shape the future of media and TV measurement in a streaming-first market. Roku has entered into…
Vevo selects iSpot for audience measurement
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on…
Redbox selects SpotX
Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s…
Comscore granted ad effectiveness patent
Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’.…
Broadpeak enriches BkYou solution
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced the next generation of its BkYou ad personalisation solution,…
Report: CTV is TV networks advertisers’ top priority
Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders…
LG, SpotX programmatic advertising partnership
Video advertising platform SpotX is partnering with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. SpotX is also providing LG…
RTL Group sells SpotX ad-tech unit
RTL Group is selling its US ad-tech business SpotX to Los Angeles-based sell-side advertising platform Magnite. The transaction is subject to receipt of regulatory approvals and is expected to close…
Comscore cookie-free targeting for European CTV
Comscore has announced the expansion of Predictive Audiences – a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals…
Comscore: New cross-platform movie measurement
Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows…
ViacomCBS, DISH deliver live addressable impressions
ViacomCBS and DISH Media have announced a significant breakthrough by delivering what they say is the first-ever addressable impressions within a live national broadcast via MVPD set-top box. Addressable ad…
Turkey: Discovery chooses Admongrel
Discovery Turkey has chosen Admongrel as its strategic partner to deliver addressable advertising services into the connected TV market for its key free to air channels TLC and DMAX. Admongrel…
Survey: US cord-cutting speeds up
American households are cutting the cord on their cable subscriptions more rapidly than previously reported, according to the second Future of TV survey of more than 2,100 US consumers by…
Comscore claims cookie-free targeting
Comscore is to launch Predictive Audiences – what it says is the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behaviour through privacy-friendly…