TVSquared, Extreme Reach ad attribution partnership
TVSquared, a player in TV attribution, is partnering with creative asset management specialist Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported…
MediaMath commits to ad supply chain accountability
Advertising technology company MediaMath has pledged to clean up the digital media supply chain by committing to a 100 per cent accountable and addressable supply chain by the end of…
BIA: Local US OTT ad revenue to hit $2.1bn by 2024
BIA Advisory Services has expanded its US advertising forecasts to include local OTT advertising. Presenting at TVB Forward 2019, the firm estimates that 2019 will generate $857 million (€783.6bn) in…
Forecast: Online viewing to reach 100 mins a day
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the…
Discovery, 605 partner to expand TV attribution capabilities
Discovery is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale . The companies will leverage data aggregated from multiple MVPD and ACR…
Sky AdSmart for C4?
Sky is in talks with Channel 4 over including the terrestrai; broadcaster in its AdSmart platform, according to a report from Campaign Live. Any deal could also include the third…
YouTube to halt ads targeting kids
YouTube set to end targeted ads on videos that are primarily watched by children, according to reports. The decision comes on the back of a case by the US Federal…
Sky: “Addressable TV cuts channel switching by half”
Sky Media has revealed the results of a comprehensive research project into the UK addressable TV market. With the competition for advertising spend more and more competitive, addressable TV gives…
4C ‘BYOD’ for business outcome, ad campaign optimisation
Data science and marketing technology company 4C has launched its Bring Your Own Data (BYOD) solution. Advertisers can onboard their internal reporting and analytics metrics, including sales and conversion data,…
Report: Premium video grows as it becomes more addressable & data-driven
FreeWheel, a Comcast company and advertising management solution, has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising as publishers…
Sky Media rolls out Analytics for addressable TV
Sky Media has commenced rolling out Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first…
Forecast: Digital ad-spend to reach $520bn by 2023
A study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion (€456.3bn) by 2023; rising from $294 billion in 2019. This is an average annual…
Comscore, DISH Media ad campaign milestone
Since partnering with Comscore, a specialist in planning, transacting and evaluating media across platforms in January 2018, DISH Media has executed more than 100 cross-platform addressable advertising campaigns across DISH…
MediaMath launches contextual ad targeting solution
MediaMath, an independent programmatic company for marketers, has announced the launch of its buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to…
Germany: ProSieben, RTL targeted ad partnership
German broadcaster ProSiebenSat.1 and the local unit of RTL Group have agreed a joint venture to enable buyers of adverts to target audiences more accurately. The initiative seeks to take-on…