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Roku insights boost for OTT advertising

Roku insights boost for OTT advertising

Streaming platform and device specialist Roku has unveiled further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness…

Tru Optik launches OptOut.TV

Tru Optik, the audience intelligence and data-management platform, has announced the launch of OptOut.TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem,…

Survey: Media buyers demand unified platforms

According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns…

Channel 4 launches digital sales house

Channel 4 launches digital sales house

Channel 4 has confirmed the launch of a digital ad sales house that will see it become the first UK broadcaster to offer third party digital content publishers a full…

BrightLine launches DataCast

BrightLine, the specialist in advanced TV, is launching DataCast, a unified OTT data platform that will enable advertisers to target and measure across three screens: mobile, desktop and television. Designed…

DVB plans Targeted Advertising spec

Digital television standards body DVB is working on a specification to enable broadcasters to offer Targeted Advertising, with a view to having it operational in 2020. Speaking at the Future…

Innovid survey: Video marketing expectations for 2018

Innovid, the video marketing platform, has released a report, Where are Brand Marketers Taking Their Video Strategy in 2018?, which presents the results of a survey completed by 140 marketing decision-makers…

Sling TV, SpotX enable holiday shopper targeting

Sling TV, SpotX enable holiday shopper targeting

As the Christmas season gets underway, Sling TV and video ad serving platform SpotX have opened two new addressable consumer segments focused on holiday shopping demand, named “Holiday Shoppers” and…

Sky Media hits 10,000 targeted-ad campaigns

Sky Media has successfully broadcast the 10,000th ad campaign using its TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to…

Gracenote data to boost Nielsen DMP

Information, data, and measurement company Nielsen is to leverage Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud’s Data Management…

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