LuminousX transforms publishers into content platforms
AI-driven video content data specialist AnyClip has launched LuminousX, which it claims is the first end-to-end contextual video content, engagement, and monetisation solution. LuminousX enables publishers to face the large…
Report: Personal and targeted comms driving ad growth
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to RoI firm Zenith’s Advertising Expenditure Forecasts. With advertisers…
Nielsen expands Dynamic Ad Insertion pilot
Nielsen is expanding its US Dynamic Ad Insertion (DAI) pilot, adding a leading Smart TV platform and national cable network. Global semiconductor company MediaTek, currently powering more than 50 per…
Zenith: 65% of digital ads to be programmatic
Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion (€73.64bn)…
Connected TV botnet attack identified
Digital media measurement software and analytics specialist DoubleVerify (DV) has identified a new bot network specifically targeting Connected TV (CTV) devices. DV uncovered the botnet after the company saw a…
Tremor Video DSP expands TV retargeting with Alphonso
Tremor Video DSP, the programmatic video platform, has announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the TV data company with the industry’s largest…
Com Hem delivers personalised ads with Edgeware
Edgeware has revealed that Com Hem, Sweden’s largest cable TV operator, has selected its Ad Enabler origin software. The solution will be used to prepare the TV/video content for Internet…
Report: Linear TV continues decline
GroupM, WPP’s media investment group, has released its second annual State of Video report offering intelligence on consumer video consumption, advertising platforms and demand. The report is co-authored by GroupM’s…
Analyst: TV to represent 80% of video ad spend
The majority of budgets geared towards brand awareness continue to prioritise linear television over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new…
SpotX, Syncbak drive local broadcast revenue growth
Video advertising and monetisation platform SpotX has inked a deal with Syncbak, a company that created the technology that powers live OTT, to increase revenue for local broadcasters. As a…