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Yospace, Seven extend partnership

Yospace and Seven have extended their partnership into a long-term agreement for enabling Dynamic Ad Insertion into live OTT channels at scale. Yospace’s platform allows Seven, a commercial broadcaster in…

Study: Third-party data the strongest driver for OTT ads

SpotX, the video ad serving platform, has revealed findings from its report, TV is Total Video: Predicting OTT and the Future of Video Advertising. Commissioned by SpotX and conducted by Kagan,…

Report: Connected TV ad requests up 175%

Report: Connected TV ad requests up 175%

According to converged TV and video advertising software provider Videology’s Q4 2017 U.S. TV & Video Market At-A-Glance report, since 2015 there has been a 175 per cent increase in…

Cross-border, cross-platform data consortium launched  

Four leading industry participants – Sky, Adobe Systems, TVbeat and Alphonso – have formed a new thought leadership consortium that will work with the European TV industry to explore future…

Research: Optimism for TV Advertising still high

Research: Optimism for TV Advertising still high

A survey of over 300 US advertisers and agency professionals reveals optimism about the future of TV Advertising, including both traditional linear TV and the emerging platforms that use advanced…

Roku insights boost for OTT advertising

Streaming platform and device specialist Roku has unveiled further advancements in OTT advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across…

Tru Optik launches OptOut.TV

Tru Optik, the audience intelligence and data-management platform, has announced the launch of OptOut.TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem,…

Survey: Media buyers demand unified platforms

According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns…

Channel 4 launches digital sales house

Channel 4 launches digital sales house

Channel 4 has confirmed the launch of a digital ad sales house that will see it become the first UK broadcaster to offer third party digital content publishers a full…

BrightLine launches DataCast

BrightLine, the specialist in advanced TV, is launching DataCast, a unified OTT data platform that will enable advertisers to target and measure across three screens: mobile, desktop and television. Designed…

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