Atresmedia, smartclip expand partnership
Atresmedia and smartclip, its current exclusive technology partner for digital advertising through HbbTV, have expanded their strategic agreement for Atresmedia’s Addressable TV portfolio. This agreement means a step forward in…
SpotX expands Measurement and Attribution Suite to CTV
SpotX, the global video advertising platform, has announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across…
Scripps & ViacomCBS join Project OAR
The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage,…
Univision joins Nielsen’s Addressable TV beta programme
Univision Communications, the Hispanic media company in the US, is joining Nielsen’s Addressable TV platform beta programme. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad…
Research: Lockdown boosts AVoD appeal
The majority of consumers would watch targeted adverts to be able to access video content for free, according to research from advertising technology and consumer insights provider Rakuten Advertising. The…
Sky’s AdSmart SME100 support scheme
Sky Media, the advertising sales arm of Sky, is launching its AdSmart SME support scheme, the SME100. The £1 million (€1.14m) fund will provide 100 businesses with TV advertising campaigns…
Viant integrates with WideOrbit
People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads…
CIMM Smart TV, STB data best practices study
The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is launching…
AT&T combines WarnerMedia and Xandr
AT&T is taking the next step in its transformation as a modern media company, combining WarnerMedia and Xandr to create what it suggests is a better advertising value proposition for…
Consultant calls for FTA addressable data body
Nigel Walley, MD of UK media consultancy Decipher, has called for the UK TV industry to create for a new addressable data body for the free-to-air TV market, suggesting that…
Study: Advanced video advertising drives brand engagement
According to the Global Video Benchmarks Report from advertising and analytics platform Innovid, nearly half of advertisers leverage advanced video ad formats worldwide, driving a 335 per cent higher engagement…
DISH selects Mavenir for 5G roll out
Satellite TV and streaming media firm DISH Network has announced a multi-year agreement with network software provider Mavenir to deliver cloud-native OpenRAN software for its new 5G network. DISH, which…
MediaMath partners with TVSquared
TVSquared, a global player in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers in ths US to attribute…
Research: Consumers favour TV over digital ads
Research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing. Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in…
Wurl reaches 100m Connected TVs
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has expanded its network to reach 100 million CTVs in nine countries in its first full…