Survey: Most advertisers used advanced TV solutions in 2019
FreeWheel, a Comcast company, has revealed that according to a survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their…
Study: Connected TV extends ad reach
As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.…
Finecast addressable TV service verified by PwC
PwC has completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. WPP’s GroupM launched Finecast in the UK in September 2017 to deliver…
SK Telecom, Sinclair ATSC 3.0 JV
Korean mobile telco SK Telecom and US media company Sinclair Broadcast Group have unveiled Cast.era, a joint venture located in Arlington, Virginia focused on cloud infrastructure for broadcasting, ultra-low latency…
Verizon Media head: ‘2020 streaming’s biggest year yet’
Content will achieve unprecedented global reach, empowering content creators to push boundaries and think beyond historical geographical and technical barriers, according to Ralf Jacob, President of Verizon Media. Jacob has…
Video watermarking boost for Dynamic Ad Insertion
Standards-based watermarking solutions provider Verance has confirmed the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark provides a high-performance, commercial implementation of the…
2020 not predictable, but anyway…
Most years in digital media could be captioned “a significant year of change [development], [evolution], [revolution]”, your precise description choice probably depending on your perspective. 2020 will, I think, be…
CMA updates on digital giants’ ad domination
The Competition and Markets Authority (CMA) – the UK’s primary competition and consumer authority – has published an update in its examination of online platforms and digital advertising, uncovering new…
Synamedia: “Cross-service TV bundles centre stage in 2020”
Jean-Marc Racine, Chief Product Officer, Synamedia has offered his 2020 industry predictions, forecasting that new ecosystems and partnerships will boost the demand for linear TV addressable advertising, and that cross-service…
Hulu: Binge watching ad experience
US video-on-demand service Hulu is launching what it says is the industry’s first ad experience tailored to binge watching, designed to connect brands with binge watchers. In a blog post,…
DISH Media partners FreeWheel
FreeWheel, a Comcast company, has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based…
Report: Addressable TV ads set to boom
Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink…
Kantar: “Media Industry facing digital paradox in 2020”
According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on…
Tru Optik, Anzu.io partner for in-game targeted ads
Tru Optik, the AI and data-management platform (DMP) across Connected TV (CTV), has announced a partnership with Anzu.io, an in-game advertising platform that brings real-world ads into video gaming and…
Thinkbox launches cross-media optimisation tool
Thinkbox – the marketing body for commercial TV in the UK – has revealed major new research by Gain Theory, MediaCom and Wavemaker, together with a new cross-media optimisation tool…