Dentsu’s CCI to bring SpotX to Japan
Dentsu’s Cyber Communications (CCI) and SpotX have announced a partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan. SpotX, a global video advertising and…
Study: Social is new TV for youngsters
Social is the definitive source for video and serves as the primary portal to the web for younger audiences, according to the State of Social Video study from video creation…
Data will keep millennials watching sport
The social media attention span is seeing millennials drift away from live sports viewing but coverage innovation and data will bring them back, that’s the message of Hype Sports Innovation…
Amobee wins Videology asset auction
Digital marketing technology company Amobee has emerged as the winner in the court-supervised auction to acquire certain assets from advanced TV and video advertising software provider Videology for a purchase…
Australia: Addressable boost for TV ad industry
Addressable TV is set to shake up the TV advertising industry significantly over the next few years as commercial TV channels gain the ability to target advertising at finely segmented…
Roku Audience Marketplace for OTT ads
Streaming platform and device specialist Roku has introduced Audience Marketplace, which it suggests gives advertising buyers and sellers a new way to target audiences more effectively on the Roku platform…
Tremor, Cuebiq partner for geo-behavioural ad targeting
Tremor Video DSP, a programmatic video platform, and Cuebiq, a location intelligence and measurement company, have announced a partnership to deliver a geo-behavioural targeting solution on OTT devices. As part…
CBS and Nielsen DAI collaboration
CBS and Nielsen are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television in the US, helping to actualise and progress addressable…
eMarketer: “Broadcast TV targeting remains minimal”
In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. But advanced targeting inventory likely “accounts for 3 per cent or…
Report: Time with online media to surpass linear TV
According to the State of Digital report from GroupM, the media investment group of WPP, offering intelligence on consumer media consumption and advertising investment trends worldwide, time spent with online…