Tru Optik OTT Marketing cloud for Pluto TV
Pluto TV, the free Internet television service in the US, has selected Tru Optik, the audience intelligence and data-management platform across OTT and connected TV (CTV), to power audience-based advertising…
Study: OTT ad-supported video opportunity
An in-depth study from the Interactive Advertising Bureau (IAB), Ad Receptivity and the Ad-Supported OTT Video Viewer, reveals an opportunity for brands to connect directly with key consumer segments through…
Roku boost for OTT advertising measurement
Streaming platform and device specialist Roku has unveiled a Measurement Partner Program designed to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform…
NCS expands ad-targeting capabilities
Nielsen Catalina Solutions (NCS) has announced an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV,…
SpotX promotes Wale to MD Spain & UK
SpotX, the video advertising and monetisation platform, has confirmed Edward Wale as its new Managing Director, Spain and the UK. The move follows the promotion of Léon Siotis to be…
Oxagile, Kaltura targeted-ad collaboration
Kaltura, the cloud TV platform, and Oxagile, a video-based software solutions developer, are collaborating to extend Kaltura’s Targeted TV solution with Oxagile’s user-facing applications. The new applications include UX customisation…
Accedo AR targeted ad solution with AWS Elemental
Accedo, a video experience pioneer, has announced the launch of a targeted advertising solution for Augmented Reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor.…
Australia: Addressable TV advertising reaches over 9m
Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires like smart TVs, and streaming devices. However,…
Report: Marketers struggling to master Connected TV ads
By 2022, more than 204 million people in the US will watch connected TV at least once a month. That will represent more than 60 per cent of the population,…
Dentsu’s CCI to bring SpotX to Japan
Dentsu’s Cyber Communications (CCI) and SpotX have announced a partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan. SpotX, a global video advertising and…