MediaMath launches contextual ad targeting solution
MediaMath, an independent programmatic company for marketers, has announced the launch of its buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to…
Germany: ProSieben, RTL targeted ad partnership
German broadcaster ProSiebenSat.1 and the local unit of RTL Group have agreed a joint venture to enable buyers of adverts to target audiences more accurately. The initiative seeks to take-on…
Channel 4 unveils VoD ad targeting
At the Channel 4 Upfronts event in London, Chief Commercial Officer Jonathan Allan announced to members of the advertising community the development of a new first in broadcaster VoD advertising.…
Research: TV advertising helps buyers break through the binge
Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising.…
Australia: News, Reality most popular TV genres
Australia’s leading TV networks know the importance of the early evening TV news bulletin for setting up their evening programmes and the latest research from Roy Morgan confirms that News…
TDF, ENENSYS targeted ad partnership
TDF and ENENSYS announce the conclusion of a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on DTT. TDF has chosen to partner with ENENSYS…
Report: Ad saturation, over-targeting risk
Data, insights and consulting company Kantar has published a report, highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar’s DIMENSION study, which is now…
Kaltura partners with Dativa
Kaltura, a video technology provider, has formed a strategic partnership with Dativa, the TV data consulting company, to develop a data lake dedicated to Cloud TV services. The data infrastructure…
Addressable advertising for ITV Hub
UK commercial PSB ITV has signed an exclusive UK and Ireland licensing agreement with digital advertising technology company Amobee for end-to-end programmatic buying and selling of premium video inventory on…
Tru Optik closes $10m venture round
Tru Optik, a specialist in targeting, measurement, and privacy management, has announced the close of a $10 million (€8.9m) venture round led by MitheraCapital. Additional investors in the round include…
ITV’s McCall: “BritBox not too late”
Carolyn McCall, chief executive of UK commercial public service broadcaster ITV, has refuted a suggestion that the proposed BritBox SVoD service it is planning in partnership with the BBC was…
Virgin Media and Sky confirm AdSmart start
Virgin Media and Sky have revealed that AdSmart technology for addressable TV advertising will be available on the Virgin TV footprint in the UK from July 1st. The companies say…
Globecast partners with SnifferCat
Globecast, the global solutions provider for media, has announced a partnership with SnifferCat to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximise OTT revenues.…
Comcast taps into Smart TV data with Inscape
FreeWheel, a Comcast company and global advertising management solution, has announced an agreement with Inscape, the smart TV data company with viewing data from more than 10 million VIZIO smart TVs in…
Kaltura, 3SS team for Cloud TV services
Kaltura, the video technology provider, and 3 Screen Solutions (3SS), a provider of software solutions for STB and multiscreen digital entertainment, have jointly announced the launch of a new solution…