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NBCU, Fox, Turner, Viacom align for advanced ads

Underscoring the continued need to give advertisers a more scalable solution for marrying the reach and scale of premium video with advanced advertising capabilities, NBCUniversal, Fox, Turner and Viacom have…

SpotX, XITE ad partnership

SpotX, the video advertising and monetisation platform, has announced a strategic partnership with Dutch music television network XITE, a provider of personalised music television services. The collaboration with SpotX enables…

Connekt, Verance ATSC 3.0 ad solution

AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the…

Liberty Global invests $7.5m in Samba TV  

In a move aimed at helping next-generation TV data company Samba TV to develop new TV audience products utilising viewing data and fuel further international expansion, Liberty Global, the world’s…

Nielsen powers audience-based buying marketplace

Audience measurement specialist Nielsen has confirmed the commercial availability of its Enterprise Audience API designed to empower media clients and their solution providers to accelerate their TV audience targeting initiatives.…

Cable MSOs team for advanced ads

Cable MSOs team for advanced ads

US cable MSOs Charter Communications, Comcast Corporation and Cox Communications, owners of multiscreen media sales company NCC Media, are creating a new division within NCC to design, deploy and sell…

Fullscreen acquires Reelio

Fullscreen acquires Reelio

Digital media company Fullscreen has acquired Reelio, an influencer marketing platform that uses data-driven technology to help brands, agencies, and publishers effectively reach Millennial and Gen Z audiences through their…

SpotX partners with Switch Media

SpotX partners with Switch Media

SpotX, a global video advertising and monetisation platform, has announced compatibility with Switch Media, a cloud-based streaming company, to power server-side ad insertion (SSAI) for personalised advertising across live, sports,…

Akamai ad insertion for SonyLIV cricket

Akamai Technologies, the cloud delivery platform, has announced that SonyLIV, the premium VoD service by Sony Pictures Networks India (SPN), providing multi-screen engagement to users on all devices, leveraged Akamai’s…

Pluto TV teams up with SpotX

Pluto TV teams up with SpotX

SpotX, a video advertising and monetisation platform, has extended their strategic partnership with Pluto TV, a free OTT television service in the US. As part of the renewed collaboration, SpotX…

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