Gulli to launch SVoD app, 8 YouTube channels
May 27, 2014
From Pascale Paoli-Lebailly in Paris
Looking to boost digital developments and forecasting 20 million views (vs 14 million now) for its GulliReplay service by the end of this year, Lagardère Active’s DTT family channel Gulli has revealed plans that include the launch of its first SVoD app on June 26th.
Available for €4.99 a month on iOS, Androïd, Windows 8 and Mac, GulliMax will give unlimited access to “edu-taining” apps and hundreds of episodes of the channel’s key programmes.
In the autumn, GulliMax will also add a musical offering featuring video content aimed at kids aged 7 to 10.
Gulli has also unveiled plans to imminently launch eight YouTube channels focusing on children’s interest. Called Gulli Délire, Gulli Show, Gulli Ciné, Gulli Bouge, Gulli Aventures, Gulli Anim’ and Evénements Gulli, these channels will feature shows from Gulli, in a reformatted version for YouTube viewing. Exclusive content will also form part of the line-up, such as a dedicated web series.
The eight non-linear channels will be linked to Gulli’s website and catch-up TV service GulliReplay.
Gulli’s digital plans also include the launch of an HBBtv/smart TV to offer direct TV access to additional content or the replay service.