The World Cup is certainly the most followed sports event worldwide, both on TV and on second screen devices as companions to live games. Fans are looking to express themselves, exchange views and access extended details about their passion. “L’Equipe” has thus chosen the highest point to launch its second screen service “L’Equipe Connect”, offering soccer fans a unique and enriched interactive experience around live events and programs broadcasted on “L’Equipe21”.
Built by “L’Equipe” in partnership with Visiware, the world leader in 2nd screen solutions, “L’Equipe Connect” is available for free within the smartphone and tablet apps since June 12th.
This engaging platform allows users to access numerous additional content and features (stats, photos, videos, games, etc.), to engage with other fans and friends, to give their opinion, and to interact with “L’Equipe”‘s editorial team benefitting from their extensive expertise.
This innovative service is powered by Sync2TV, a solution developed by Visiware, a French company leader in the field, with clients in more than 25 countries (Antena 3 – Fox – FujiTV – iTV – NBC – SBT – SBS6 – TF1 – ZDF) and a unique track record on sports (American football, cycling, football, horsing…)
Following the World Cup, this platform will expand to offer similar experiences on an extensive number of other sports events.
Xavier Spender, CEO of “L’Equipe” 24/24 declares: “Content consumption on companion devices while watching TV is a major trend, and as a reference brand for sports fans, we are duty bound to be leaders in providing such a service. We wanted to create the richest and most engaging experience for all those that use our products during, and around the matches. Visiware’s solution is the most adapted to launch this editorial and technological innovation for our millions of users.”