Tescos’s blinkbox Movies and TV and blinkbox Books have both benefited from the popularity of the fantasy drama, with sales of the latest TV series 60 per cent greater than the opening week of season 3.
Seasons 1-3 have seen a 47 per cent increase in sales and since the launch of the TV series on June 17th, the books on which it is based have also been the top sellers on blinkbox Books.
blinkbox Movies and TV are giving away 1,000 Tesco Clubcard points and a free pizza with every purchase of the new series on the service.
blinkbox COO Adrian Letts comments: “The buzz around Game of Thrones this year has reached fever pitch and that’s translating into sales. At blinkbox we are passionate about offering a brilliant entertainment experience for customers and the combination of the latest titles with attractive offers powered by our relationship with Tesco is a great formula.”
Game of Thrones seasons 1-4 are priced at £16.99 in SD and £23.99 in HD on blinkbox Movies and TV.