MTV has confirmed the launch of Your MTV Top 20, aiming to be the world’s most comprehensive weekly music video chart and the only one ultimately determined by fan interaction via social and digital media.
The Your MTV Top 20 chart will be compiled based on fan interactions with the week’s most popular global music videos from MTV’s own websites and apps, social media, and data from industry-leading music intelligence platform and Spotify subsidiary, The Echo Nest. Your MTV Top 20 will specifically leverage The Echo Nest’s “artist and song hotttness” data to track popularity and trending metrics of music across a variety of sources across the web.
Each week MTV will curate a shortlist of the most played videos from more than 60 MTV branded music TV networks across 160 countries around the world. As fans view or stream these videos on MTV’s dedicated chart website, www.yourmtvtop20.com, or via third party platforms, and like, share, tweet and vote for their favorites via social media, their activity will influence the rankings of Your MTV Top 20 and ultimately define the top 20 hottest videos from around the world each week.
The chart will update every five minutes right up until the weekly publish at midday US time/ 5pm UK time each Monday. The first weekly Your MTV Top 20 chart will be published today (7th July).
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