Metrological, provider of a cloud based software application platform, has deployed a cloud based TV app store on UPC Hungary’s HD mediaboxes by partnering with ActiveVideo. As a result of this partnership UPC Hungary launched a TV App store, without replacing its existing mediaboxes.
Metrological’s cloud based approach is enabling UPC Hungary to virtualise mediabox functionality, using ActiveVideo’s CloudTV StreamCast platform. In order for UPC TV Apps to be accessed, the Metrological platform uses the thin client application running on the UPC mediaboxes. Customers have access to a host of new apps, such as YouTube, CNN News, Picasa and Facebook on their TVs, while online content providers and app developers can expand their market footprints to include UPC Hungary television viewers.
The framework ensures there’s no need to develop and maintain different versions of the same app. The Metrological framework also gives UPC Hungary the flexibility to deliver new content quickly as the management and deployment of apps is taken care of centrally, by Metrological.
Albert Dahan, CTO Metrological comments: “The achievement with this deployment is that cloud technology has brought the advantages of the browser-based app store to existing set-top boxes. It’s a case in point of the opportunities that are opening up to operators who are faced with a similar challenge; how to bring online video services to subscribers, quickly and cost-effectively.”