International broadcaster AMC Networks International – Zone (formerly Chello Zone) is introducing advertising on its CBS Studios International joint venture channels, CBS Action and Drama in South Africa this July.
CBS Action and CBS Drama were launched in South Africa in November 2013, and are exclusively available on the MultiChoice platform. Advertising for the channel will be sold through DStv Media Sales, whose local knowledge and expertise in the market is going to be instrumental in AMC Network International -Zone’s efforts to forge mutually beneficial relationships with their advertising partners.
Louise Cottrell, Vice President, Affiliate Sales for AMC Networks International – Zone said: “We are thrilled to announce this news as South African viewers continue to tune in to CBS Action and CBS Drama to watch the best of action-packed drama, tense thrillers and sci-fi on CBS Action, and iconic and unforgettable series on CBS Drama. Both channels provide a highly attractive environment for advertisers, and we look forward to partnering with DStv Media Sales, to help us make the most of our commercial airtime.”