National Geographic hits 50m Facebook fans
September 23, 2014
National Geographic Channel has reached 50 million Facebook fans, propelling the fan page into the top 50 pages worldwide and making National Geographic Channel the second largest global TV brand page on Facebook.
“This 50 million-strong Facebook community allows us to keep all of our fans engaged at both the global and the local levels in all of the entertainment and information that National Geographic Channels offer. It’s a whole different level of experience with one of the best known media brands in the world”, said Liz Dolan, Chief Marketing Officer, National Geographic Channels International.
To connect with this community, National Geographic Channels International (NGCI) redesigned its global Facebook fan pages to present a single brand to its 50 million users. National Geographic Channel’s Facebook fans are now automatically assigned to one of 38 unique regional or country feeds based on their location. This ensures users receive the most relevant television schedule and show content information in their timelines based on their country.