Video ad management and monetisation solutions specialist FreeWheel has been selected by Stockholm-based MTGx, the digital accelerator of international entertainment broadcasting group Modern Times Group (MTG) to power its digital monetisation strategy.
MTGx will utilise FreeWheel’s monetisation rights management (MRM) technology to monetise its digital inventory across the Nordics and Central Eastern Europe.
“MTGx connects consumers with their favourite entertainment and advertisers with their preferred audience. We operate over several markets so it is very helpful to use Freewheel as a single unified platform in our efforts to further grow our advertising business,” noted Rikard Steiber, CEO MTGx and Chief Digital Officer MTG.
FreeWheel’s content monetisation and revenue operations capabilities allows partners centrally to administer insertion orders, ad sales rights, ad decisioning and insertion. The solution also features comprehensive break flexibility, long term accurate forecasting and increased monetisation opportunities.
With more than 50 billion video views in the first half of 2014, and over 15 per cent of that traffic coming from Europe, FreeWheel now powers a large number of the standard cable lineup, aggregators and distributors, representing more than 70 per cent in the US and over 80 per cent in the UK.
“We are thrilled that the European FreeWheel is experiencing such significant growth and are particularly proud to have been selected by MTGx, which continues to hold a stellar reputation for being innovative in its technology choices,” said Thomas Bremond, Managing Director, Europe, FreeWheel. “Having MTGx join FreeWheel’s roster of clients furthers our commitment to enhancing the advertising experience within all TV environments, in any format, and at any time.”