Smart TV users in Latin America will be able to view more local content on their screens, thanks to a partnership between Opera Software and Samba Tech, the online-video-platform pioneer in Latin America with 400 million video views every month.
With Opera TV Snap technology, content publishers using Samba Tech can offer their online video catalogues to new audiences eager for local content. Opera TV Snap transforms online video channels into ready-to-run apps fully optimised for Smart TV devices and set-top boxes.
“We believe that this partnership will be able to further leverage the market of publishers in Brazil. Our platform is the ideal model for this segment. We operate with robust software and customised solutions for every need, serving the total market,” says Gustavo Caetano, Samba Tech CEO.
“The number of Smart TV users in Latin America is growing fast, bringing new and exciting possibilities for local content providers,” says Juliana Psaros, Opera Software’s Content & Business Development Manager for TV & Devices in Latin America. “It’s now time to offer more regional content to these users, and we are excited to partner with Samba Tech to make this possible.”