Advanced Television

US households watch 17 hours VoD per week

October 27, 2014

Research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.

“Non-linear video accounts for 49 per cent of the video consumed on the TV, and it is already the majority, 60 per cent, of TV video viewed by consumers 18-24,” said Barbara Kraus, Director of Research, Parks Associates. “Growing consumer

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Categories: Articles, Consumer Behaviour, OTT, OTT, Research, VOD