Emerging markets drive satellite pay-TV growth
December 4, 2014
According to findings from consulting and analyst firm Euroconsult, the global satellite pay-TV industry has observed strong growth in the past five years despite an increasingly competitive TV landscape where IPTV, DTT and connected entertainment services have rapidly expanded their reach.
The satellite industry specialist’s newly released report, Satellite Pay-TV: Key Economics & Prospects, also finds that subscriptions to satellite pay-TV reached 196 million homes in 2013 and revenues topped $97 billion. While key performance indicators of the sector continued to grow, a slight slowdown was observed, largely attributable to the lack of dynamism in mature markets. Emerging markets now account for 60 per cent of global subscribers, as well as nearly 100 per cent of subscription growth.
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