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Younger generations plan to stream this Xmas

December 12, 2014

In a survey conducted by OnePoll for Roku, it was found that consumers under 35 years of age are the most likely to take control of their Christmas viewing by using on-demand services with 37 per cent planning to stream their Christmas content. Younger audiences are also more likely to watch Christmas films and programmes throughout the year, rather than waiting and watching their festive favourites when the major channels air their Christmas content.

Boxing Day is set to

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Categories: Articles, Consumer Behaviour, OTT, OTT, Research