YouView launches new ad campaign
December 16, 2014
YouView has launched a new marketing campaign highlighting the breadth and choice of TV programmes and films now available on the service.
The ‘Unwrap box sets all year long’ creative demonstrates YouView’s market-leading offering of on demand players, including recent additions Netflix, Quest OD from Discovery and the re-launched UKTV Play. Alongside new BBC iPlayer, ITV Player, 4od, Demand 5, milkshake!, Sky Store and NOW TV from Sky, the wide choice of on demand TV series, box sets and films available on YouView gives customers a great choice of entertainment to enjoy at any time.
Launching nationwide on outdoor poster sites including London’s iconic Piccadilly Circus, the campaign highlights the strong relationships held with YouView’s seven shareholders the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, who this year committed to five more years of guaranteed funding.
The campaign can be seen in print and digital form from now until early January. Creative for the campaign was produced by Albion, while media was planned and bought by OMD.