US media company Nexstar has acquired 100 per cent of the stock of Yashi, an online VoD platform with location-focused technology for $33 million in a transaction that is expected to be accretive to 2015 results.
Yashi’s proprietary platform delivers a one-stop digital advertising solution that integrates geographic, demographic, and other data-driven targeting tools with real-time-bidding, allowing advertisers to plan, buy, measure, and optimise their ad campaigns in real time.
The acquisition of Yashi broadens and diversifies Nexstar’s digital media portfolio with businesses that are complementary to the Company’s focus on providing effective multi-platform marketing solutions for local and national advertisers.
Tom O’Brien, Executive Vice President/Digital Media and Chief Revenue Officer of Nexstar, commented, “The Yashi acquisition strengthens and expands Nexstar’s digital video advertising offerings with highly-targeted optimization tools and programmatic capabilities. Their growing client roster, diversifying revenue base and local targeting expertise in digital video are key differentiators and represent an excellent strategic fit with Nexstar’s growing digital media portfolio. Combining Yashi’s targeting and programmatic digital technology with our existing digital offerings enables Nexstar to continue to expand the innovative multi-platform marketing solutions we can offer to local and national advertisers, agencies and digital publishers across the country.”