Discovery nets record international audiences
February 13, 2015
Discovery Networks International has closed the books on another record-setting quarter and year, making both Q4 and 2014 its best ever. Discovery’s global portfolio of flagship channels and immersive brands saw a 10 per cent increase in average audience across the portfolio (vs. 2013) as well as an average audience increase to 3.2 million (+13 per cent vs. Q4 2013). Overall, the portfolio reached a massive 654 million viewers this past quarter (+4 per cent vs. Q4 2013), marking its highest-ever international reach.
“Growing our audiences and increasing our share is a guiding principle that has led to consistent global growth for the Discovery portfolio,” said JB Perrette, President of Discovery Networks International. “We are razor-sharp in our focus to super-serve our fans on-air and online across more than 220 countries and territories. Looking ahead to 2015, we will continue to invest in new series and specials and bring our signature high-quality content across more screens to more viewers, ensuring maximum benefit for our advertisers, affiliates and audiences around the world.”
Discovery Networks International grew its audience across all brands and genres, including in these key areas:
– Channel portfolio reached 654 million viewers in Q4 2014 (+4 per cent vs. Q4 2013).
– Double-digit audience growth from networks such as Investigation Discovery (+24 per cent), TLC (+23 per cent), Animal Planet (+15 per cent), Home and Health (+33 per cent) and Discovery Kids (+27 per cent).
– Combined Free-to-Air portfolio delivered 661,000 viewers on average (+12 per cent) against Q4 2013.
– Online growth continued, with Discovery’s non-US websites increasing to an average of 73 million visitors each month, up 737 per cent vs Q4 2013.