The surge in IP-enabled video consumption devices such as smart TVs, smartphones and tablets is compelling pay TV middleware solution providers to deliver a unified multiscreen experience to viewers. However, delivering on-demand video services on any screen anywhere presents its own set of challenges and technical impediments. Service providers are being forced to reinvent themselves to offer highly personalised content and value-added services in order to support the new self-selection consumption models that characterise the viewing habits of today.
Analysis from Frost & Sullivan, Global Pay TV Middleware Market, finds
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