TVbeat, the TV analytics company delivering real-time TV audience measurement solutions and Xstream, the premium provider of OTT and TV Everywhere services and vendor of the award winning video management system, Xstream MediaMaker have announced a new partnership enabling their customers to deliver more personalised content covering any business model, anywhere and on any device.
TVbeat and Xstream have partnered up to offer the market’s most flexible Internet TV platform for personalised and targeted content delivery, offering consumers more relevant content- targeted to their viewer behavior, helping providers to anticipate demand, reduce churn and easily adjust their business models and offerings accordingly.
Rune Skogeng, VP of Business Development for the Nordics and Benelux at TVbeat said; “We’re delighted to have partnered with Xstream to create an integrated offering, consisting of a premium OTT and TV Everywhere platform with granular analytics that will tell customers what is happening on the platform from day one. At TVbeat we believe that drawing insights from big data creates value, and we want to put the power back into the customers hands. People are now watching TV across multiple devices at a time and place convenient for them, so this solution really helps providers analyse all this data, and make fact-based decisions. This partnership marks another exciting development for TVbeat as we expand across Europe.”
“Together with TVbeat, we’re providing our customers with a comprehensive toolbox of next-generation analytics technologies that will help enhance content evaluation, deliver more impactful, personalised and targeted video content, enabling customers to reduce churn and to identify and create new revenue streams. By carefully selecting TVbeat for this strategic partnership we are confident about converting impressive analytics insights, into superior added value for customers. We are passionate about our joint collaboration to deliver more advanced technologies, innovations and services in the future, and support the continued solid growth of our two companies to even new heights” said Morten Søger, Director of Global Alliances at Xstream. “This partnership is well in line with our overall strategy of addressing industry specific needs for our focus customer verticals, and which differentiates Xstream from our competition.”