Advanced Television

Analytics help monetise online video

March 3, 2015

The increasing use of Internet protocol (IP) enabled devices has fuelled massive video consumption and, in turn, driven the need for online video analytics (OVA) solutions globally. Publishers, advertisers and service providers have come to the realisation that OVA solutions are essential to device effective strategies to monetise from targeted video services. Analysis from Frost & Sullivan finds that the market earned revenues of $189.4 million in 2014 and estimates this to reach $472 million by 2020.

Due to a rapid adoption of

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