Netflix has initiated the “Netflix Recommended TV” program to aid Smart TV buyers. The company has already selected a number of TV sets that it believes best compliments its online streaming service.
The TVs endorsed by Netflix will have a logo ‘Netflix Recommended TV’ at retail outlets.
At present, the company recommends the 4K UHD TV range from LG that comes with web OS 2.0, Android TV from Sony and the Roku TV range from HiSense, TCL and Insignia. The television providers have already started marketing their products with Netflix logo. Netflix said it selected these devices based on their superior software interface and other useful features. Sony and Roku televisions have features like Instant On and Netflix buttons on remote while devices from LG come with special optimiwations that enable a speedier launch of streaming apps. The software interfaces in all these headsets are advanced enough to allow easy toggle between live television and streaming services.
This move is intended to solidify Netflix’s position in the video streaming market.