Akamai Technologies, a global player in content delivery network (CDN) services has announced the integration of Adobe Primetime ad insertion capabilities into its network in an effort to simplify and improve the way online video ads are delivered. The server-side advertising offering is designed to combine the scale of Akamai’s global CDN with the reach of Adobe Primetime and its ad insertion technology.
Red Bull Media House and Turner Broadcasting are already in the early stages of trialing the new solution as part of a technology preview.
“The quality of the content Red Bull Media House produces and delivers is intrinsically connected to its value,” said Andi Gall CTO, Red Bull Media House. “The collaboration with Akamai and Adobe simplifies online video ad delivery, and helps Red Bull Media House effectively monetise its content across platforms and devices.”