Quad-play demand drives TalkTalk growth
May 14, 2015
UK comms provider TalkTalk has reported a strong year of growth driven by more customers choosing bundled ‘quad–play’ phone, broadband, TV and mobile packages.
In the last 12 months, over a million TV, broadband, fibre and mobile customers joined TalkTalk, which the operator says demonstrates the demand for value for money services. The popularity of TalkTalk TV has seen the platform become the third largest in the UK, with 1.4 million customers.
Mobile has been a significant driver of growth. TalkTalk disrupted the market in April 2015 by launching Britain’s lowest priced unlimited All-in SIM for £12 a month. In December it added a free SIM with 100 minutes, 250 texts and 200MB of data a month, worth £90, to its Plus TV, broadband and calls package.
According to TalkTalk, the response from customers has been overwhelmingly positive. Around 12 per cent of TalkTalk’s base now take mobile, with 66,000 new customers joining in the first three months of 2015. TalkTalk Mobile took a 13 per cent market share of new SIM-only connections in March, a larger share than both Vodafone and Tesco Mobile. It is currently on track to take a 20 per cent share in May.
TalkTalk’s continual improvements to its TV offering have also attracted customers. Game of Thrones, HBO’s most popular show to date, will be coming to the service in June. TalkTalk TV homes will be able to buy to own full series or individual episodes from seasons 1-4. Customers will also be able to stream their purchased episodes on TalkTalk’s TV2Go app.
The addition of Game of Thrones builds on the launch of Netflix on TalkTalk TV earlier this year, alongside TalkTalk’s existing line-up of blockbusters and flexible ‘Boosts’ that provide additional channels on a monthly basis. Between January and March sci-fi action film Lucy was the most popular movie rental on TalkTalk Box Office, followed by Oscar-nominated Gone Girl, and The Inbetweeners 2. TalkTalk has also added 16 new channels in the last year and now over a third of customers take TV, phone and broadband.
Tristia Harrison, Managing Director, TalkTalk Consumer said it was exciting to see the growing demand for quad-play. “Not only are savvy shoppers making considerable reductions to their household bills by bundling their services with TalkTalk, they’re also getting some of the best TV and mobile deals. Our mission is to make Britain better off, that’s why we’re always finding new ways to constantly deliver for our customers. It’s fantastic to see that over the last year so many more families across the UK have started to benefit from our efforts,” she declared.
In line with its commitment to provide great customer service along with Britain’s best value TV, broadband, phone and mobile, TalkTalk has launched an extensive programme dedicated to improving customers’ experience. The renewed focus is already benefiting customers as TalkTalk has enjoyed its lowest ever churn this period.