Home Box Office (HBO) and Verizon have agreed a deal that includes the right for Verizon to distribute HBO NOW, HBO’s OTT service, to Verizon digital platforms, including to more than 100 million Verizon Wireless customers and other consumers with handsets and/or tablets. HBO NOW is immediately available to all Verizon standalone broadband customers, including FiOS and high-speed Internet customers, for a 30-day free trial. HBO content will also be coming soon to Verizon’s upcoming mobile video platform.
“Our customers want choice in accessing premium content when and where they choose, on a variety of devices,” said Ben Grad, executive director of content strategy and acquisition for Verizon. “HBO NOW brings compelling content and choice to Verizon broadband customers today – and exciting possibilities for HBO content within Verizon’s pending mobile video service.”
“This agreement with Verizon represents the commitment our companies share to respond to changing consumer behavior through innovation, bringing audiences the best in entertainment the way they want it,” said Jeff Dallesandro, Senior Vice President, Worldwide Digital Distribution and Business Development, HBO. “We’re excited to evolve our partnership with Verizon and bring HBO programming to a new generation of broadband-only customers.”
After signing up for an 30-day introductory free trial, Verizon customers can access the service by downloading the HBO NOW app on their Android phone or tablet, Amazon Fire Tablet, iPhone, iPad or Apple TV and selecting ‘Verizon’ from the drop down menu of providers.
HBO NOW is currently available through Verizon to non-FiOS TV customers for a monthly subscription of $14.99 following the introductory free offer. FiOS TV customers can continue to purchase HBO, which includes access to the HBO GO app and access to HBO content on an anywhere, anytime basis on FIOS Mobile, through existing sales channels, including by using their FiOS TV remote control.