Facebook expands video advertising apps
August 12, 2015
Facebook video ads have proven such a hit that they will now start appearing beyond the newsfeeds of the social media giant.
The company has confirmed it is expanding its autoplay video ad format to the third-party publishers that plug into its mobile ad network. Facebook will also make available slideshow-like carousel ads and dynamic product ads that target based on what users have considered purchasing on the web.
For publishers, one of the biggest draws is Facebook’s top-flight targeting tools, which use the company’s trove of user personal data to better match ads to people’s interests. It also gives them access to a pool of two million advertisers that Facebook has on tap.
Since the beginning of the year, Facebook says it has increased the number of apps that buy its native ads by roughly five times.
Facebook is also reportedly working on a new standalone news application for mobile phones. The product, which is said to be similar to Twitter and in “alpha” stage testing as part of the company’s Facebook for Business initiative, would allow users to follow specific topics and receive instant alerts of up to 100 characters of text when a breaking news event occurs.