Viacom has announced the launch of Viacom Play Plex, a suite of mobile TV apps allowing its distribution partners to offer smartphone and tablet users around the world access to the best content from all of its international TV brands, anytime and anywhere.
Starting in the fourth quarter of 2015, the Viacom Play Plex apps will be available to launch in every one of the 180 international territories in which Viacom owns and operates TV channels. There will be a separate mobile Play app for each of Viacom’s major international TV channel brands – Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike and BET – offering VoD access to a range of current and library content, as well as a live, local linear stream of the relevant channel, and other content including games for Nick Play.
Viacom is exploring a number of different distribution options for Viacom Play Plex, with the suite of apps being offered on both a collective and standalone basis to existing pay TV partners in every territory to integrate into their TV Everywhere services where available. A number of pay TV providers have already signed deals with Viacom to offer subscribers authenticated access to the Nick app, including NOS in Portugal, while Viacom is collaborating with a number of other providers on upcoming launches including Foxtel in Australia and OSN in the Middle East and North Africa region.
Bob Bakish, President and CEO, Viacom International Media Networks, commented: “Viacom Play Plex offers us maximum flexibility in distributing our content as the way viewers consume their favorite TV shows continues to evolve. These apps are designed to complement our linear pay TV channels and to allow our existing distribution partners to deepen and improve the entertainment experience they offer their subscribers. But, Viacom Play Plex also opens up new distribution opportunities for us, particularly in the fast-growing mobile TV sector, and, ultimately, positions us to succeed in a world of more personalized entertainment services and greater consumer choice.”