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Internet advertising will overtake TV in 2018

September 15, 2015

Mobile Internet advertising will overtake newspaper advertising next year, accounting for 12.4 per cent of global adspend while newspapers account for 11.9 per cent, according to ZenithOptimedia’s Advertising Expenditure Forecasts. Mobile Internet will be the third-largest advertising medium, behind television and desktop Internet.

Mobile advertising will grow 38 per cent in 2016 to $71 billion, while newspaper

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Categories: Advertising, Articles, Markets, Research