Advanced Television

Hopster launches French language app

October 5, 2015

Colin Mann @ MIPCOM

Kids-focused app Hopster has unveiled a localised French language as well as additions to its content line-up.

Available on iOS, Hopster’s French language app will bring to its young audience its strongest content line-up ever, with over 500 French language episodes including the BAFTA-winning Peppa Pig, licensed from eOne and Les Musiques de Mouk, from French animation studio, Millimages.

Hopster will launch in France with a special introductory price of €1.99 and its trademark line up of hand-picked shows. From launch, Hopster will also offer four learning games, developed in-house and based on the French curriculum, le programme de l’école maternelle. To introduce itself to French parents, Hopster has partnered with #1 French parenting website, Magicmaman with a bespoke site takeover, and will run a competition on the pages of Famili, its sister site.

Elsewhere, Hopster has signed a multi-territory content deal with DHX Media to release eight new titles on its English version app, including hit TV shows Teletubbies, In the Night Garden, Arthur and Adventures of Paddington. The shows will appear on the app in over 100 territories over the next few months, as well as a further addition from Synergy Media – creativity show Wonderballs.

Nick Walters, founder and CEO, Hopster, says: “We’ve had such a great summer at Hopster, we launched on multiple new platforms and added a bunch of great new global content to our magical app. We are very excited about the launch of our first local language version and to be able to provide an ad-free and safe environment for kids in France.”

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