Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetisation, hired Scott Braley as its new general manager of programmatic advertising. Braley was formerly the senior vice president of demand at OpenX, and prior to that, the head of US sales and global agencies for Facebook’s Atlas division, the social network’s ad serving and measurement platform. Braley will focus on global expansion and revenue growth for Ooyala’s programmatic advertising business.
Magna Global, a strategic global media research company, forecasts global programmatic ad spend to reach $37 billion by 2019, more than doubling 2015 global predictions of $14.9 billion. In the U.S. alone, Magna Global expects programmatic ad spend to exceed $7.7 billion this year. Ooyala customers have seen the revenue benefits of this trend first hand using its programmatic technology, Ooyala Pulse SSP. From the beginning of March 2015 through June 2015, a set of more than 40 plus broadcasters and publishers across Europe saw their collective programmatic revenue grow 119 per cent using Ooyala Pulse SSP.
“There’s no question the market is rife with opportunity and Ooyala is a driving force helping major broadcasters and publishers increase their yield and overall revenue for their premium inventory with Ooyala Pulse SSP,” said Ooyala Senior Vice President of Ad Tech, Sorosh Tavakoli. “Having Scott onboard bolsters our ad tech expertise in the U.S. and will drive further success of our video advertising products in the American market and around the world.”
Braley has a track record of driving significant revenue and strategic partnerships via advertising technology platforms for some of the largest, most respected companies in the market such as OpenX, Facebook and Microsoft. Beyond a successful sales background, Braley has led global go-to-market strategies, orchestrating global teams collaborating across boundaries resulting in multi-national customer wins and significant company growth.
“I’m excited to be joining Ooyala at such a pivotal time in the company’s history,” said Braley. “With its deep roots in video and personalized TV, coupled with its fast growing ad-tech business, Ooyala is uniquely positioned to provide broadcasters and publishers a world-class platform for full-service management and monetisation of their video assets.”