Advanced Television

Siemens Convergence Creators and HOLLYWOODLAND pioneer interactive digital ecosystem

January 7, 2016

Siemens Convergence Creators and HOLLYWOODLAND have announced an extensive partnership to operate and grow HOLLYWOODLAND’s groundbreaking digital entertainment and lifestyle ecosystem.

The deal is the result of two highly innovative companies getting to know each other and finding out that they are a more than perfect fit to do business together. From the beginning, the people involved in making this agreement happen were able to forge personal relationships, leveraging the cogent business logic of the cooperation into an industry partnership augmented by the human factor.

The parties feel they engage in a venture naturally suited to become a prototype for turning a visionary idea into successful reality not only in terms of business but also by establishing the human aspect and human needs as a baseline and compass of commercial activities.

HOLLYWOODLAND’s vision to vastly expand content makers’ and artists’ options to generate revenue while at the same time enriching the experience of content consumers in a meaningful way precipitates in Pause-to-Purchase®, a patented technology enabling audiences to access additional related information presented in paused content. Purchases and social media activities will become available directly from within the content, deepening the cognitive and emotional involvement of consumers by allowing them to explore and interact with their favorite movies, TV shows or music videos on a previously unheard-of and exciting level.

Siemens Convergence Creators is going to play a key role in realizing this vision. The company’s comprehensive Smart Video Engine is uniquely suited to manage the real-time data requirements of the digital ecosystem. In addition to supplying content provision technologies, Siemens Convergence Creators will contribute its Over-the-Top Business Management System, managing the content, its rights and the different business models related to it.

With their partnership, the two companies have laid the groundwork for rapid growth and, through the use of highly scalable, cloud-based technologies, made sure that the backend system will be able to match quickly rising demand at any given time. Both partners will participate in the success of their joint activities in an extremely fast-paced and dynamic market environment.

Daniel Rui Felicio, CEO of Siemens Convergence Creators: “The scope of HOLLYWOODLAND’s vision and the personal conviction of the people responsible are truly awe-inspiring – it’s in our company’s genes to help make visions a reality and I am honored Siemens Convergence Creators is partner to this endeavor and part of a whole new way to relate to and interact with audiences, enriching the entertainment experience in a very smart and sensible way.”

“HOLLYWOODLAND could not have found a better partner to unleash the full potential of our digital entertainment and lifestyle marketplace. Siemens Convergence Creators is singularly suited to accompany us both technologically and on a personal level” reflected Jean Michel Morot-Gaudry, CEO and Founder, HOLLYWOODLAND.

We invite all artists, motion picture studios, music labels, telecommunication companies, broadcasters, cable companies and brands, to design their own “LAND” on HOLLYWOODLAND, and to have that design reflect their own imaginations. This is truly your “LAND”, a place that exists at the intersection of art and technology.

Categories: Press Releases