The new version of M6 reply service 6play has cumulated 6 million registered users, M6 Group claims. The group revamped its service last December and for mobile usage on laptops, tablets and smartphones pre-registration is required. The service includes content from channels M6, W9, 6ter as well as from specific digital nets such as Crazy Kitchen and Comic.
Over the December-January period, 6play registered a 20 per cent rise in the number of views. M6 Group also reports its platform reached a record 90 million views monthly on all screens.