Advanced Television

Analyst: Netflix international rates high in short term

February 15, 2016

Analysis by specialist firm Digital TV Research of Netflix’s pricing strategy as it enters 130 new territories reveals that its rates – $8/month for one screen, $10/month for two screens and $12/month for four screens and HD content – are reasonable in developed countries, but are high in developing ones.

Noting that Reed Hastings, Netflix’s CEO, explained that the company was

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Categories: Articles, Markets, OTT, OTT, Premium, Research, VOD