Econet acquires Premier League FTA rights
March 18, 2016
Econet Media has acquired a package of Premier League free-to-air broadcasting rights that it makes available in Sub Saharan Africa.
The agreement is for the three seasons 2016/17 – 2018/19 and will see Econet, through its Kwesé Sports platform, make available one Saturday afternoon Premier League match live on a free-to-air basis each weekend of the season. The matches, along with weekly preview and review shows, will be available in 50 countries across the region.
Premier League Executive Chairman, Richard Scudamore, commented: “We are very pleased that Econet Media has chosen to invest in the package of free-to-air broadcasting rights that we have made available in Sub-Saharan Africa […] Premier League clubs enjoy passionate support across Sub-Saharan Africa and these rights are important to ensuring that as many fans as possible can follow and enjoy our competition.”