The number of Dutch households with quad-play subscriptions, including both fixed and mobile services, grew to more than 700,000 at the end of 2015, according to Telecompaper’s Dutch Consumer Multiplay Market report. More than 10 per cent of all broadband subscriptions were part of quad-play plans at the end of Q4 2015, up from 6.1 per cent a year earlier. The greater number of quad-play subscribers is also leading to an increase in associated revenues. The 4P revenues increased to more than 15 per cent of all multiplay revenues in the market, from slightly more than 9 per cent a year ago.
Total revenue generated by Dutch telecom operators from multiplay subscriptions grew to €1.013 billion in the fourth quarter of 2015, up by 7.5 per cent compared with the same quarter in 2014. The revenue growth was driven by an increase in the number of broadband households signing up for multiplay services.
While quad-play is growing, the majority of households are still on triple-play subscriptions. Almost 4 million households in the Netherlands combine three services (fixed or mobile) at one provider. Ziggo accounts for almost 61 per cent of all triple-play subscribers, and KPN has around 29 per cent. The remaining 10 per cent is divided among Caiw, M7, Tele2, Delta and Vodafone.
The report also shows that the share of households with dual-play plans is slowly decreasing, after peaking in the fourth quarter of 2014. The combination broadband and fixed telephony is becoming less common, in favour of more subscriptions combining broadband and TV or mobile telephony.