ATEME to extend HDR support with Dolby Vision
April 18, 2016
ATV @ NAB
ATEME has revealed that it intends to extend its HDR support with the addition of Dolby’s HDR technology, Dolby Vision, into its TITAN solution, a video transcoding software for live and file applications. With content from every major studio, support from leading organisations such as the Blu-ray Disc Association, DVB, MPEG and UltraViolet/DECE as well as wide adoption by leading SoC and TV manufacturers, consumers can now experience the best Hollywood content in both the cinema and home with Dolby Vision.
“ATEME’s premium quality and encoding efficiency will allow to roll-out of even more Dolby Vision enabled content for the home,” said Roland Vlaicu, Dolby Vision VP. “With its dramatic imaging and artistic accuracy, Dolby Vision, delivered with ATEME’s incredibly low bitrates, can transform the consumer experience with value everyone can see.”
Michel Artières, CEO of ATEME added: “ATEME TITAN with HDR support has already been largely approved, adopted and deployed by various tier 1 broadcasters and service providers all around the world. Natively bundling Dolby Vision with ATEME TITAN may allow more operational flexibility and greatly simplify powerful premium HDR workflows.”