Ericsson has announced that as part of its global partnership with the Fox Innovation Lab, Twentieth Century Fox’s research and development centre, it is collaborating on a proof of concept for delivering a wide variety of Fox content. The proof of concept include new release and library movies, 360° audio/video, virtual reality (VR) and augmented reality (AR), and 4K with High Dynamic Range content over any platform, device or network. This breakthrough innovation enables optimised and latency-free entertainment experiences that can support all current and anticipated playback devices, platforms, and networks.
Hanno Basse, Chief Technology Officer, 20th Century Fox, and Managing Director, Fox Innovation Lab, says: “4K Ultra-HD with High Dynamic Range, as well as virtual and augmented reality and other innovative forms of content, have gathered momentum with the promise of unique, immersive user experiences. Working closely with Ericsson’s technical experts, we will offer our first proof of concept to showcase core technologies that overcome the constraints of network and bandwidth limitations. We will demonstrate a viable direction for the creation of new, breakthrough content services that expand our ability to deliver high-value, engaging content to consumers.”