Yospace has partnered with video inventory management platform SpotX to serve personally targeted replacement advertisements within live streams.
The partnership opens up ad spots in live TV ad breaks that were previously impossible to monetise when viewed online. Replacement adverts benefit from the latest advances in personalised targeting, allowing broadcasters and advertisers to think beyond traditional age and gender data sets and develop their relationship with the individual viewer.
“As people consume television across different devices Dynamic Ad Insertion provides an opportunity for broadcasters to make their advertising inventory more valuable and increase the price,” says Léon Siotis, Managing Director for the UK and Southern Europe at SpotX. “Our partnership with Yospace means broadcasters can decide whether to deliver a dynamically targeted ad in real time, in a given ad break across our global platform.”