The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now reporting online TV ratings data for campaigns and commercials. Working in partnership with Kantar Media, SKO is the first TV currency in the world to deliver reach and GRP’s for advertising campaigns and commercials beyond the main screen.
Data is now being released to the market, initially from RTL, SBS, STER, Sanoma and Disney. Programme data has been delivered daily since early January 2016.
“Hybrid approaches to measurement are fast becoming the chosen route in many of the markets we operate in across the world.” commented Andy Brown, CEO & Chairman at Kantar Media. “Our blueprint for audience measurement firmly places high quality data integration and high quality panels at the centre to deliver Total Video. We are proud to be breaking new ground with SKO to deliver a complete view of TV and video consumption.”