Advanced Television

Trace acquires Buni.TV

June 21, 2016

Trace has announced the acquisition of pan-African VoD service, in preparation for the launch of its own VoD platform TracePlay, which is scheduled for later this year.

Previously a company of pan-African studio Restless Global, was launched in 2012 as one of the first ever VoD platforms to focus on the African market and is today recognized as one of the 3 largest VoD services on the continent alongside Iroko TV and Nasper’s Showmax.

“Trace and share the same strategic vision in that we believe that VoD is the future of television,” said Trace CEO Olivier Laouchez. “We also share the same analysis that the success of any VoD service in Africa will depend on whether it can source and offer high quality original African content.”

Categories: Articles, Business, M&A, VOD