Advanced Television

TV outperforms digital for ad attention and recall

June 30, 2016

Speaking at the annual Nielsen Consumer 360 event, the Council for Research Excellence (CRE) unveiled findings from a new platform usage study that show TV outperforming computer, smartphone and tablet in viewer ad attention and recall.

The study, conducted by Hub Entertainment Research, was

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Categories: Advertising, Articles, Broadcast, Companion devices, Consumer Behaviour, Mobile, Research