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1 in 3 Americans to follow Election on Twitter

July 29, 2016

With both the Democratic and Republican National Conventions slated to take place in July, Americans have more ways than ever to follow coverage of this critical moment in the 2016 US election season. Snell Advanced Media (SAM), found that one in three Americans (32 per cent) are likely to follow the live stream of the Democratic National Convention on Twitter. One in four Americans (27 per cent) are likely to follow the live stream of the Republican National Convention on Twitter.

The study, conducted with third-party research firm YouGov, revealed how Americans plan to watch/follow the DNC and RNC, along with a breakdown of which Americans will be tuning in via Twitter specifically.

“Election season presents a significant, but rare opportunity for US broadcasters to capture a very eager audience looking to stay on top of the latest political news. When Twitter announced they had reached a deal to live stream the RNC and DNC this year we knew it was the perfect opportunity to conduct a quick, but robust litmus test on how American viewers might react,” said Neil Maycock, EVP & General Manager, Media Software Solutions at SAM.

Categories: Articles, Consumer Behaviour, Research, Social Media