ADB, a provider of solutions and services for media convergence, has announced new second-screen companion app features that will enhance flexibility within its recently launched next-generation personal TV software platform, graphyne2. The new features will help operators to rejuvenate existing content services, launch new interactive capabilities and monetise subscribers,
The graphyne2 second-screen application, which is free of charge and designed to be readily accessible, allows operators to add additional consumer functionality without incurring additional hardware costs. With the second-screen application, users have access to features such as global search, management of multiple recordings and channel lists, along with the capability to browse multiple personalised VoD libraries on their chosen device, without complex navigation through the remote control.
“Subscribers want an easier way to get the most out of their content experience, while operators are focused on reducing capital investment on set top box (STB) hardware and operating costs on the development of content services,” said Wojciech Doganowski, VP Product Marketing, Personal TV at ADB. “Our second screen application is an elegant way of addressing both of these challenges. Audiences gain an application on their favoured device that allows seamless access to key TV service features from anywhere, at any time. On the provider side, our private video-casting technology allows operators to reuse legacy STBs that are over five years old to handle new content services without the need for major hardware refreshes or expensive development cycles.”