Advanced Television

France: Netflix subs watch 30 hours per month

December 1, 2016

From Pascale Paoli-Lebailly in Paris

Netflix subscribers in France are among the “most engaged” across Europe, watching an average of 30 hours of content each month (up from 20 hours in 2014). French users mostly request US TV series.

Netflix reports it is “extremely satisfied” with its development in France, although it doesn’t disclose any subscription figures. The platform has just launched its offline mode to download shows, and plans to increase the number of original shows from 600 this year to 1,000 in 2017. It currently hosts 500 French titles but those programmes are amongst not the most watched in the country, Netflix revealed without giving any further details.

According to a recent study from French cinema industry body the Centre national du cinéma (CNC), Netflix is the leading French SVoD platform, in a sector that doubled in 2016 and is now representing 30 per cent of pay video.

Subscriptions to SVoD services accounted for €69.27 million over the first nine months of the year. The CNC estimates that around 5 per cent of French Internet users watched Netflix shows last September.

Categories: Articles, Consumer Behaviour, OTT, Premium, Research, VOD