Findings from trade body the Interactive Advertising Bureau (IAB) suggest that nearly two-thirds (62 per cent) of American consumers own at least one Internet of Things connected device (connected car, connected/smart TV, fitness tracker, home control system or appliance, internet-enabled voice command, smart glasses, smart watch, VR headset, or wearable)—and 65 per cent of them say that they are willing to receive ads on IoT screens.

Sixty-two percent of them already

Other posts by Colin Mann:

1. Analysis: SVoDs drive $220bn content spend
2. A TikToking clock heading towards regeneration – or not?
3. European pay-radio: Getting ready

Categories: Articles, Connected TV, Equipment, Markets, OTT, Research